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Title NIKE ADVERTISEMENT
Name ǥ ȸ 1192 Date 2014-10-06
ΰ ϳ ִ Just do it 1988 Ű Wieden+Kennedy ÿ źߴٰ Ѵ.

е Ƶ 𸥴. ֺ ̷ ģ ʰ ֱ ̴.  ϼ ֽ Ű ȭ Ȱ ٴ ģ, Ÿ̰  Ŵ Ű ȭ ; 忡 ѹ ģ, ư 57 ġ Niketown  ð ϰ ϴ ģ

Ű ΰ ̱ Ź ι 88 18% 98 43% ߴٰ ϴ, 20 ѵ νĵǰ ִ just do it Ŀ ϴٰ ϴ.



1


2012 Where MBAs Want To Work by Universum 9 (10 in 2011)
2012 Best Global Brands by Interbrand 26 (25 in 2011)
2012 Worlds Most Admired Companies by Fortune 26 (24 in 2011)

귣 ġ ȸ 鿡 ޸ , ϴ 귣塯 ι Ű ܿ 1̴. ̱ ٵ, ŷ ö Ĵ ũҺ ٵ, Ű ϰ 鼭 Ȱ ִ ̱ ̴.

Ű ߿ ģ ̹ ɾ ־ ߿ ϳ Ÿ鿡 sponsorship ̴. Michael Jordan, Tiger Woods, Lance Armstrong, Cristiano Ronaldo, Maria Sharapova, Michael Johnson. Ϸ簡 ִϰ ϴ Ÿ ̴ ָ鼭 Ű swoosh ΰ ߵ ӿ ܳҴ.

δ ̷ ɾٴϴ Ʈ(dart board) ϱ⵵ Ѵ. Ű 1996 η Ÿ̰  Ƿ, Ŀϸ鼭 Ĺ߾üμ غϰ Ͽ, 2009 Ÿ̰  ٶ̷ ϸ鼭 ̹ Ÿ Ծ. Just Do It ̰ ؼϿ õ  ϸ  Ʈ , Ű Ʈ .

3 ä ĵ麸 ū .

Lance Armstrong. ְ Ŭ ΰִȸ Tour de France 7̳ Ŭ Ȳ, ġϰ ๰ ϽƮ Ű 1996 10 Ѱ ĿؿԱ ̴. ĵ ÿ ⷮ Ȱ иؼ ڶ ȣе ־, ̹ ϽƮ ĵ ȯ ̰ܳ ǽ ΰ¸ ǥ ߴǴ ̱ Ű ̹ ϽƮտ ؿԴ Űμ ġ ִ ̴.

׷ ġ ̷ ϵ, Ű 23 PGA ΰ Rory McIlroy õ (10Ⱓ $250 million, ȭ 2,700) ǥߴ. Ƿ° ż ̹ ų̴ ij Ű ̹ ܹ Ǹ ī δ. Դٰ Tiger Woods Rory McIlroy Ű 濵ȴٰ ϴ ҵ 밨 ޾ƿ ϴ.

̹
Just do it, Nike.

Sports Business Club ҼӵǾ ִ 쿬 ȸ ޿ Ű ϴ private dinner û ޾ ִ. ̸ Nike Casual̶ Ҹ dress code Ű Ƿ Ź߷ Ѳ ϰ ڸ Ű Ŵ ܾ ٸ ƴ INNOVATION, ̾. Nike Culture ⺻ innovation̰, Ѻ ٽ ϰ ȸ ౸ 귣 Umbro 귣 Cole Hann Űϴ ֱ Ű ִ ǽ̳ ġ δ.

̹
ѱ 10 80 ̱ Ҿ ¯ dz Ծ Ű Ȱ Ȱ Բ ؿԴ. ӵǰ ̱ε ̰ پ Ȳ Ҿ Adidas, Under Armour, New Balance 2 ü ߰ ߿, Ű  innovative غ.

: MBA Blogger
ó : http://mbablogger.net/?p=5406

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