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Title â 氡
Name ES GROUP ȹ ȸ 3062 Date 2010-05-31
[Cover Story] â 氡 `Imovator` Ŷ

ص ִ١, Ѵ

" ڷμ ǰ ڷμ ڰ ϶."

º ̴. Zŭ DZ⸦ ٶ ̴. Z ֱ 23 ƺװڴٰ 5 ż Z Ĺ, ` `̱ ̴.

¾ ̿, ڵ , LED, Ƿ Z 5 ż ̹ ۷ι Ȱ оߴ. ¾ ť Ϻ̱ ߰ ̿ ũ ۷ι ̹ 忡 ִ. ڵ LGȭ ռ ִ 򰡵ȴ.

Zμ ` (ťũ ) ߵǰ, ߵ (Z) DZ` ٶ 翬ϴ.

׷ٸ Z ؾ ұ. ī ̱ ָ̿ ٸ 氡(imitator) Ű(Innovator) ռ `̸`(Imovator) ž Ѵ. Z Ĺ Ͻ 𵨰 ǰ ``ϵ `` ȭ Ȯϴ `̸` ʿϴٴ ̴.

ܼ ϴ ͸δ ϴ. 輱 پѾ ۷ι ãƾ Ѵ.

ī Zڴ ̹ `̸` DNA ִ. ݵü о߿ ⵵ù Ϻ Ÿ ̶ Ȱ Ǽ ʿ Ⱓ ̴ ݵü 忡 ڰ ƴ. ׷ ǿ Ÿ ġ ȴ. ټ ü , ߿ . 忡 ڷ Ѵ.

̱ 80 Ϻ б ־ Ϻ 90 Ĺݺ ſ ߱ ̶ 嵵 ´.

80 ̱ ű ù ǰ κ о߿ 氡 Ϻ ־. Ϻ ڵ Ϻ â 氡 ݸ鿡 ̱ 氡̱ ̶ мߴ.

̼ ״ "Ϻ ۰ Ȱ ݸ, ̱ ſ Ҵ" ߴ.

׷ 90ʹ Ϻ Ƿ 溸ٴ ſ ϰ ִ. ɷ `̸` ɷ Ҿ ִٴ ̴. Ϻ ֱ ۷ι 忡 `̸` DNA ִ ѱ ѱ ִ ͵ ̿ ʴ.

ī ó ` ô(Age of imitation)` Ѵ. ۷ιȭ 氡 ڰ üȭ(codification) . , Ŭ Ȯ Ը . п ӵ 80 ũ̽ ̴Ϲ Ǵ 9 ҿ, ֱ GM ߱ ϴ ܿ 1 ɷ ̶ ī Ϲ Ͻ ͺ信 .

ó ޼ӵ ȮǴ ó ü . ϰ ī ϴ ٽ ڼ ҰѴ.







ΰ θ¢ ״ ƴ

ī ڸ ָ̿
Ҷ ϸ鼭 Ҷ




ī ̱ ̿ ָ 濵 `` ٽ Ű ø ߻ ȯ س´. κ 濵 ̷а ϴ Ȳ `` ּ `` ٷ Ѵٴ ̷ ߱ ̴.

ġ û. ׷ Ȱϴ 幰. ٸ ʸ Ϸ ū и ް Ѵ.

ī ̱ ̿ ָб 6 ߼ Ϲ 濵п ǻ縦 ߰ `氡(Copycats)`̶ å ü ϰ Ѵ.

ϰ ī κ å ̸ ޾ ٽ ҰѴ. ϴ ε带 ϰ `4W1H` õ űڴ ̴. 4W1H (Where) (Whom), ü (What) ãƳ (When) ȿ (How) ڴ ̴.

Ѵ. (R&D) μ ɷ پ ǰ ϼ 濡 źΰ ϴ. ܺ ̵ `ܼ (copy)` ϰ ο ̵ ߿Ѵ.

µ߸ θ ̶ Į Ʈ ְ 濵(CEO) .

ī ݷϴ ε带 ϱ ý ϶ Ѵ. P&Gó Ǵ ִ ̵ äؾ Ѵٴ ̴.


߸ ΰ
=   ƴ. 濵 巯Ŀ ũ ٰ Ѵ. ߴ 찡 Ĺڰ 信 ´ ǰ ŵ ִ.

ݸ ý ƴ. ̷ ٸ ޸ ȭ ʿ䰡 ִ.

߸ ΰ

= ġŷϴ ſ ϴ. ׷ θ Ϸ и ־.

ٸ , ٸ ұԸ ãƳ ƾ Ѵ.̸ ΰ ī ` `(Usual Suspect) ` `(Unusual suspect) ãƾ Ѵٰ Ѵ.

濡 پ ãƳ. Ƿ ȸ ` Ƽ` װȸ ſī ý ߴ. ֱٿ ȭǰ ȸ Ƽ δ ǰ ü P&G پ ȸκ ̵ ãƳ Ѵ.

P&G ǻ ϱ ڵ ȸ װ縦 ߴ. Ƿ ī コ ǰ ȸ ä ߴ. ī "P&G ο η± ȯϱ⵵ ߴ" "ٸ ã Ϲ "̶ Ѵ.

濡 ٽ ϴ ͵ . Zڴ ̱ ݵü ȸ縦 Ϻ ùٸ Ҵ.

׷ Ѳ ϱ ſ ƴ. ε ŸŸ ڵ ٷ ְ ũ ؼ̿ GE, ̾ ̵ ȿ ɼ .

߸ üȭ϶
= Ͻ Ǵ ǰ, , μ ã ̴. ̴ ٸ `Ʈ Ƽ` ã Ⱑ ƴϴ. Ʈ Ƽ ڽſԴ ʴ 찡 .

üȭϷ и ѷ ƶ ؾ Ѵ. ̸ ΰ ī `ƶ(contextualizing)` Ű Ѵٰ Ѵ. ̱ װ 콺Ʈ ø ϴ `Ʈ Ʈ(point to point)` ū ŵ õ α е ұ ̴. Ƽ װ 콺Ʈ װ忡 پ 콺Ʈ ƶ ū ս Ҵ.

ƶ ؾ Ѵ. ̸ ΰ ī ` ϱ(deep diving)` ߴ. ǰ ϰ ϴ ¥ ֱ ̴.

Ǵ Ͻ ÿ ϴ ߸ ϴ ` ϱ` ɷ ؼ. ī̹ װ 콺Ʈ ̾𿡾 Ǵ Ͻ ÿ äϴ ߸ .

׷ ` ϱ` ۾ ƴϴ. Ƽ 콺Ʈ 10ġ ͸ Լ ȸͺм ã ʾҴٰ ߴ. ׸ŭ ſ ư ̴. Ǹ ڴ ⼺ .

߸ ϶

= ϴ ִ. ű ǰ ʷ ϴ `ѹ2 `, ̹ ټ ڵ 忡 ڿ (Come from Behind)ϴ `Ĺ `, ű ó ٸ 忡 ϴ `ô ` ̴.

ѹ2 پ ɷ ʿϴ. `ƶ ` ؾ ϱ ̴. Ŭư ϸ P&G ȸ忡 Ը ɷ ѹ2 DZ⵵ Ѵ. ׷ ѹ2 ǰ åȴٴ ĩŸ. 濡 2 75% Ѵ´ٴ ͵ ũ.

Ĺ ä ڽ ٽɰ ϸ 忡 ¸ڰ ִ. Ÿ ȥٴ GM ̴Ϲ ϸ鼭 ڽ ɷ Ȱ ̴Ϲ ߴ. ׷ Ĺڰ ټ ڸ ռ ڿ ʿ䰡 ִٴ ̴.

̾𿡾 ô ǥ ʴ. ̾𿡾 ̱ ŵ 콺Ʈ װ ū ÷ȴ. ǰȸ ν ̱ ķ ̿ 忡 پ ڸ . ̸Ʈ ̱ 鿩 ѱ ȯ濡 ° 뼺 ŵξ. ī "ô ȯ ̸ ְ νϴ ƶ ɷ پ Ѵ" Ѵ.

߸ϴ ϶

= ϴ εʰ μ ϶ ̴. Ư Ͻ Ͻ 𵨰 浹 ʵ ʿ ġ ؾ Ѵ. ۷ι Ƽ ȸ縦 ߴ. ž Ͻ ȴٴ ߱ ̴. 4W1H ̴. õ ǹ̰ .





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